9 Reasons to Hire a Content Writer for Your Business

Content is, was, and will always remain king. But you might be wondering whether paying the content writer is a good idea or not? Or even is it worth your time or not? If you have thought a lot about whether you need them for your company, or can you do without them? When these questions pop up in your mind, then the answer is most likely YES. You do need the content writer. There are numerous benefits and reasons for hiring a content writing agency or an independent content writer, but we have listed a few of them below:

1. Any Bad Writing Could Drive the Traffic Away

Bad writing is a big NO for any platform that could drive traffic right in. Whether 'there' is swapped with 'their' or another single typo error in your website or any other content can undermine the message. Leaving an entire platoon of mistakes on your web page or blog can demolish your brand's image.

So, of course, you are human and prone to making mistakes but don't make the mistake of not hiring a professional content writer.

How you say, whatever you say, matters. When your brand's voice is garbled, or your website is riddled with grammar mistakes, that's a monster turn-off for patrons who do their homework and will take their business elsewhere. That's where professional content writers and editors come in. They're the trained grammar ninja assassins who will create and edit your content. Having them is like having your personal Jason Bourne on staff — but with thoughtful revisions and savvy edits instead of all the memory loss and punching.

2. It Takes a Team to Raise a Child

When you are starting out, it takes more than a webpage to build the brand. It would be best if you also had a social media presence, blogs, articles, Ebooks, and maybe even some video scripts or press releases to compete, depending on the size of your business. That's a lot of content writing, and those jobs need a content writer or even a whole team of it. Because if one person is good at blogging, the other needs to be good at script writing, and the third needs to write social media content well. Rather than trying to wedge four different hats onto one sweaty and overworked head, consider hiring a team of content writers. Think of them as specialists or the Korean Boy Band Group BTS. Like they have good vocalists, rappers, and dancers, you can have a team of content writers. 

3. You Are Not a Content Writer, Which Is Perfectly Fine

If you have heard the saying that when you start a business, learn to do everything because if at all one person is absent, you can do their work. And that is how it should be. But not when it comes to content writing. It is not about forming some coherent sentences. Instead, it is more about writing something meaningful in reference to your business or anything that is remotely related to your business. Also, it is important to make the content crispy and catchy otherwise, and readers will not stay on your website or any other platform for more than 10 seconds.

Now you know why most television shows employ an entire room of writers to craft a season of knee-slapping comedy or gut-wrenching drama: Writing is hard. Whether it’s an informative 1,500-word blog or article, a taut and technical product description, or a tweet that you want to rack up the likes and retweets, you need to carefully analyze the rhetorical situation of every single piece of content that you write.

4. Google Is Definitely Not an Idiot

Over the years, Google algorithms have changed and evolved. It has become adaptive to certain kinds of content. Initially, it was just an article full of the right words to make your website soar high. Now google checks everything from authenticity to trustworthiness to plagiarism–free content. Initially, Google made only a few changes to its algorithms. Now it makes thousands of changes yearly, some so slight that they even go unnoticed. However, they affect all search engines. On March 23, 2022, Google announced via the Search Central Blog an update to product review rankings that would enable them to identify high-quality reviews. It might take a few weeks to complete the update. SEO experts and content writers only know such kinds of updates. Hence, it is necessary to hire them before it's too late to repair the damage. 

5. Pay Per Article/Piece

You do not need to hire a full-time content writer or associate with an agency. Some companies rent their content and writers for a shorter period of time. Also, you can hire a freelancer and pay them as per the article. However, everyone these days expects some kind of security; thus, there is a minimum hiring period of 3 months for which you can hire a writer. Anyway, any online result takes 3 months to show itself. 

Some brands hire a content writer because they want to lock in the talent and set aside the budget for it. However, contracting professional writers through a content writing service is the better option for other brands, particularly smaller ones. These freelance contractors are typically paid per project, so you don't pay for writing that you don't want or need. You only pay for what you need without any extra overhead costs. As the business grows, you can temporarily hold various content writing projects as you see fit and carry on with others. If you find a content writer within a content creation company who connects with your brand and turns in stellar work, hire that writer for another project, and pick up where you left off.

6. Consistency Is the Key

This is true for everything. By hiring a content writer, you know that you'll be able to be committed to your readers by posting something every now and then. They, too, will look forward to gorging on your content if they are fed regularly. No one remembers a single meal when they know they'll be routinely fed everywhere, especially at your competitor's place. 

Hence, if you hire just one or two blog content writing ninjas, they can make sure your blog is updated consistently and becomes a reliable, authoritative presence in your industry. This will mark you as a strong brand tough to compete with. 

7. Divert Your Time Into Something Meaningful

The first question you ask yourself is how much time you would spend writing content, say an article of 1500 words? And now ask what all things can you do in that time? You'll understand the need to hire a content writer. Also, it has to be effective, SEO friendly, and aligned with other Google algorithms. If your expertise lies in another department, you must focus on that rather than wasting your time writing an article. 

If you run a business, your to-do list is likely longer than the Great Wall of China, and that too just as a pedestrian. From generating invoices to responding to emails to remembering to inhale a handful of pretzels every now and then to keep your blood sugar up, there’s an endless stream of tasks to manage. Delegating content writing to a professional can free up a large slice of your daily schedule for you to focus on your sales department…they probably might need your help! What’s more, by entrusting the work to someone whose sole focus is that blog or press release, you can be confident in its quality.

8. They Work Well With Other Creative Team Members

The skilled and experienced Content Writers are creative people who know how to handle creative differences healthily. Hence, they wouldn't have any problem working with other members. You know you have come across the flexible and adjusting content writer when they understand the requirements of their clients and try to resonate with them as much within their capacity. Whether a Graphic Designer or an SEO expert, good writers know how to work well with all of them. 

It is believed that a professional writing company does a lot of collaborating with other agencies. These might include SEO consultants, web design houses, marketing firms, and beyond.

If you're looking for a partner who can easily fold into that relationship, ensuring optimal results across your different marketing activities, consider hiring a professional writer today.

9. Engage Readers

There is more to content writing than knowing where to put semi-colon and where to put full stops. It is more than knowing how to frame a sentence and counting the number of words. The content should be engaging to the readers such that they should feel like scrolling till the end of the page. And not just that, they should read the blog and whatever content you post whenever you post; otherwise, the reach and follow and sales won't be affected positively. If you hire a content writer, you can avoid tired phrases and dusty angles in favor of a more novel approach that'll get your brand noticed by the people who matter.

Wrapping Up:

Hiring a content writer is one of the most important promotion decisions you have to make for the company. Because a content writer connects you to Google in a manner that will either take your business to heights or drop you down into the abyss. Thus choose from the best. Here is the list of the best companies to hire for your online requirements.