Killer Mistakes That Can Ruin Your Digital Marketing Campaign

Digital marketing has become a very effective and, at the same time, prevalent practice for every business aspiring to become successful around the world today. A well-researched and well-planned campaign by the best digital marketing companies can help your business achieve new heights. Thanks to the implementation of some of the breakthrough technologies, the digital marketing market valuation are soaring. 

Based on reports, the digital marketing market is set to reach a whopping $460 billion in 2022. Digital marketing comprises many popular categories such as content marketing, SEO, social media marketing, email marketing, affiliate marketing, and many more. When done right, digital marketing holds the power to take businesses to new heights by bringing more leads or, say, potential customers to your table. 

Various factors play a decisive role in making a digital marketing campaign successful. Ignoring these factors and their importance can lead to a failed campaign, loss of capital, and time and jeopardize your business's future.

This post will discuss some of the critical mistakes that can jeopardize your digital marketing campaign. Keeping a tab on these factors or mistakes we'll discuss in this post can help businesses curate and lead a successful marketing campaign.

Mistakes That Can Destroy a Digital Marketing Campaign

As I mentioned above, some key factors play an essential role in deciding the future of your business's digital marketing campaign. If given necessary heed to these factors and playing them well in your campaign can help it gain the traction it needs to bring more leads or potential customers to your business. Let's discuss eight of the most deadly mistakes that digital marketers often make in their campaigns.

#1 Not Having a Website 

One of the most common mistakes that digital marketers often make is not adding a website development to their campaigns' to-do lists. In today's world, where countries have become cashless, and education has become available online, not having a website should be a serious concern. 

Websites are vital media that provide exposure to your business in front of billions of internet users worldwide. A website lets people know what your business does and its services. Almost every business, be it small, medium, or large, has a website today to represent its company in much better ways. 

It also provides an easier way for the leads to communicate with you. Not having a website reduces your business's visibility and can also increase the time your business takes to attract leads or, say, potential clients. 

Suggested Reading: Digital Marketing Tips for Successful Business Website

#2 No Blogs Section in Your Website

There is no marketing like content marketing; having a blog can be a cherry on top that can give your campaign the necessary traction to gather more leads. Blogs are one of the most significant parts of content marketing, one of the most fruitful digital marketing categories. Blogs should be included as an essential ingredient to your websites.

Blogs can be game changers for your business; in a survey conducted by Hubspot, almost 56% of the customers answered with a yes when asked if they have ever purchased from a company after reading their blog posts. So, those not leveraging blogging in their digital marketing campaign are missing many opportunities and genuine leads. 

“Moreover, a blog is an investment that needs minimal expense but provides a great return on investment (ROI). It was found that among marketers who leverage blogging, almost 56% said it was effective, whereas 10% of them said that it generated higher ROI.”

#3 Targeting Everyone

On many occasions, such as while launching a business or a new product, it's considered a profitable idea to target as many people as possible from different demographics. But this fact does not hold more often when it comes to digital marketing. Before concluding who to target, you must conduct thorough market research of your products or services.

Narrowing down the target audience saves money and time and helps you focus on your core audience much better and get effective results. For example, certain face care products are only for women, so in your marketing campaign, you can not target every person as only women will buy your products. In such cases, it'll be wiser and more cost-effective if you narrow down your target audience for your digital marketing campaign to only women. 

#4 Underscoring the Importance of SEO

Search engine optimization, aka SEO, is one of the essential components of digital marketing. SEO is critical for deciding your ranking on search engines and the traffic your website attracts. While prioritizing other digital marketing services such as email marketing, content marketing, etc., digital marketers neglect SEO. 

Let me tell you that underestimating the importance of SEO can fracture your digital marketing campaign deeply. SEO is a key to bringing more traffic or, say, leads and improving the visibility of your business through your website and blogs. But the absence of an effective SEO strategy can lead to lower rankings on search engines and hence lower traffic, DA, and PA. Hence, it's crucial to have the right SEO strategy to generate better leads and credibility for your website and business.  

#5 Not Using the Right Keywords and Proper Research

Content marketing is one of the most effective and proven techniques in digital marketing. When it comes to blogging and content marketing, the importance of keyword research and using the right keywords increases. This is a part that most amateur content writers often skip, thus underestimating the importance of keywords. 

This leads to ineffective content that does not do any good for websites as it fails to appear in a better rank on search engines, thus leading to poor visibility of that post. This results in not only a wastage of time but also the working efficiency of your content creators. In-depth keyword research helps find the most effective and trending keywords relevant to your content which, when used in posts, can help them appear in a better position in search engines. 

#6 Not Investing in Responsive Design

Today, smartphones are the handiest and most reliable source of information every person carries with them. Everything can be done with smartphones, whether shopping, gaming, studying or browsing. Hence most of the leads are generated through smartphones when they access your website by opening emails on the phone. 

Now talking about the primary concern, most of the time, business websites that digital marketers promote or advertise do not have a responsive design. In such cases, more often, some significant parts of the website might not appear or seem to be cut out on smartphones. This website appears different on smartphones and tablets when compared to computers. 

This makes it harder for visitors to access the website leading to loss of interest, which makes them quit the website, thus leading to wastage of a lead. A responsive design makes the website or any app look similar in UI and UX on every device. Hence, digital marketing teams should ensure first hand if the websites they are promoting are responsive and, if not, ensure that the development team works on it to make them responsive. 

Suggested Reading: Design Thinking is the Key to Successful UI/UX Design in Mobile Apps

#7 Not Leveraging Social Media 

Social media is emerging as one of the most powerful tools in the world today, connecting people and changing lives. I believe almost all of us are familiar with the term influencer, a prevalent profession these days. Influencers are people with significant followers on various social media platforms who often promote products and services.

Influencers have proven to be very effective in digital marketing campaigns as people seem to trust their words. Your business loses potential customers if you're not leveraging social media and influencer marketing. These influencers are capable and proven to bring significant customers to your business leading to better profits. Those digital marketers and businesses not leveraging social media and influencer marketing are poised to lose in the market full of competitors leveraging social media and influencer marketing.

#8 Poor Customer Service 

To enhance customer satisfaction and retention, vital to a successful and reputable business, it's essential to address every issue or query your leads or customers might have. No matter how you target your audience via email by sending personalized offers, your customer service executives should be there when they have a query regarding any issue related to those discounts or service-related questions.

You might be thinking about how customer service can affect digital marketing campaigns. Here's the answer, assume you've generated a lead through one of your personalized emails, and that particular lead has a question regarding the offers. Due to inadequate customer service resources, imagine that you missed their question. The probability that leads will go waste increases threefold, leading to a failed attempt from digital marketers to attract that lead and waste time and resources. 

Therefore to avoid such occurrences leading to losses, it's crucial to have a proper customer service system in place.

Wrapping Up

Digital marketing is rapidly emerging as a vast market with the potential to lead a business to immense success. The rightly curated and executed digital marketing campaign can bring your business more leads and possible conversion. Many factors are responsible for the success or failure of a digital marketing campaign. If these factors are not handled carefully, they might lead your campaign to failure. 

This post discussed some crucial factors that can help digital marketers lead a successful campaign. Hence digital marketers should prioritize these factors while curating a digital marketing campaign to bring more clients and potential customers to their business leading to higher profits.