A picture speaks a thousand words, and these days images are speaking much more than that. With shortening attention spans, internet users just scroll through web pages and hate reading each & every word. This is when images & infographics come into the picture, which can say more in less time. Graphics Designing is an attractive career option these days. Graphics designing is booming with businesses having attractive websites with eye-catching images, which are replaced frequently. Other applications of graphics designing include designing posters, product labels, logos, book covers, mobile apps, and software interfaces.
Let's start with the basics…
To understand Graphics Design, let's discuss elements of the same. Elements are used together or in opposition to each other to create impactful designs. The graphic design elements include.
Graphics Designers also follow principles of design, which are basically guidelines to get an effective composition. An excellent graphic design revolves around these elements & principles.
Skills Graphic Designers Should Posses
Graphic Designers need to be highly creative as they constantly have to come up with new ideas that will attract people's attention and convey the message at the same time. Without creativity, it will be challenging to engage the audience and convey the message simultaneously. Creativity is one essential trait that every Graphic Designer should have.
Graphic Designing is not verbal communication, but it is visual communication. Hence, Graphic Designers need to have good communication skills in expressing themselves via images and communicating with other team members and clients. The rationale behind a particular design also needs to be communicated to higher-ups or clients. So, Graphic Designers need to have excellent communication skills for proposals and presentations.
Graphic Designers need to think strategically to convey the message through graphics & images. They have to create designs according to what has been discussed with clients. The purpose of graphics designing in banners, flyers, and packaging material is either to promote a particular product/service or to provide information regarding the same. In most of cases, there is not enough space to fit all the information. Hence, Graphics Designers have to think strategically, to say more in less space.
In the case of UX/UI design, the purpose is to provide a user-friendly interface so that the person visiting the app/website has a hassle-free experience. In this case, Graphics Designers have to design buttons, drop-down menus, and tabs to allow the user to perform the desired function. Even in this case, there is limited space for Graphics designers to work with, which makes him think strategically.
Graphic Designers think of creating designs as a problem. The client wants something to be communicated, and conveying it using graphics is a problem. Hence, Graphics Designers need to have problem-solving skills. In the case of UX/UI design, technical issues may crop up, which need to be solved.
Graphics Designers who work in-house for the firm have a lot of designing to do. They should manage their time effectively to ensure all projects are completed on time. Even in the case of UX/UI designing, there are deadlines to be met, and hence time management is of utmost importance. Although there are time constraints, quality of work needs to be maintained, and hence Graphics Designers need to manage time effectively.
"The revenue of US graphic design services will amount to approximately USD 11.3 billion by 2024" - Statista
Best Graphic Design Software
Different Types of Graphics Design
This graphic design focuses on the visual elements of a brand. The aim is to promote the brand's identity via colors, shapes, and images. Graphics Designers visualize and create logos, color palettes, typography, and image libraries that represent the brand. These designers also ensure that all images are consistent with brand identity.
Marketing & Advertising
Graphic Design used to promote and sell products/services is included in this category. Some of the examples are posters, Billboards, flyers, catalogs, and packaging. Digital mediums like TV ads, internet ads, and social media posts are also included in this category.
These designers create mediums for Marketing professionals who create campaigns & strategies.
Web Design is about designing the front-end of a website, its appearance, interface, graphics, buttons, and images. Web Designers incorporate several elements in their design to make it attractive and User-Friendly at the same time. UX and UI design is part of Web Design, and Graphics Designers play a role in the same.
Publication Graphic Design
Graphics Designers in this sector focus on print media like newspapers, magazines, books, and catalogs. They are skilled at color management, graphics, images, editing, and digital publishing.
Packaging Graphic Design
Packaging is not just about fitting products into compartments and protecting them from damage. Packaging material these days is used as a marketing and informative tool. Graphic Designers use images, infographics, and text on Packaging material to educate the customers about the products contained inside or to promote other products of the same company or a subsidiary.
Motion Graphic Design
A lot is being said these days through videos hosted on some of the most popular social media channels. In this, Graphic Designers use graphics, images, sound, and animation to convey the message to the audience. Graphic Designers make use of the latest tools for motion graphics designing. People have a brief attention span these days, and it is vital to keep them engaged via some interesting motion picture & sound.
Internet users do not like to read too much but rather would like to watch videos. This is when Graphics Designers come into picture as they try to keep website visitors engaged through video & audio. The longer visitors spend time on a particular website, they are more likely to make a purchase.
Environmental Graphic Design
These Graphic Design sectors combine different segments like environment, graphics, interior, architecture, and industrial design. Such Graphic Designers work on projects related to public administration, interiors of large retail outlets, outdoor signages, and office spaces.
Latest Trends in Graphic Designing
Websites of businesses are no longer restricting their images to white, male, and able-bodied. Marketing visuals now include marginalized groups as well.
Fun Data Visualizations
Instead of simple charts and graphs, companies focus on charts and graphs that tell a story.
Although over the past few years, the colors used for images on websites were not so bright. But, in 2022, companies are going back to bolder and brighter hues.
Serif fonts made its presence felt in 2021 and looks like it will stay even in 2022. Serif fonts have been around for centuries and look elegant and nostalgic. They are used by brands, and that is why they immediately attract attention.
Everyone loves memes these days, and it is impossible to avoid them. A meme can be created for almost anything. The most essential thing to keep in mind is not to overuse and depend on it as a sole method of communication.
Maximalism is not just about filling up space with images & colors. It is about filling space with objects & patterns which reflect the culture of the business.
2D & 3D Mashup
In 2021, 3D graphics was prevalent across the web, and 2D hand-drawn illustrations are making a comeback. Creative designers have mixed up the two styles to come up with a mash-up.
Augmented Reality (AR)
Graphic Designers have just begun to use Augmented Reality in their work and incorporate it at the planning stage itself. AR is about enhancing the experience of a real-world environment with computer-generated perceptual information.
Virtual Reality (VR)
Another recent trend in Graphic Designing is the use of Virtual Reality (VR). Virtual Reality is different from Augmented Reality (AR) is that in the former user's perception of reality is entirely virtual and not real. VR enables Graphic Designers to design prototypes and conceptual products.
Difference Between Graphics Design & UX/UI Design
Although both the fields have several similarities but there are differences as well. Both involve creative & artistic work, including creating images, infographics, and banners. However, UX/UI design includes the overall user experience and how they interact with the online interface.
On the other hand, graphics design includes the creation of logos, banners, flyers, packaging, and animations. Graphics Designers and UX/UI Designers work closely together as several segments of their work overlap. They also need to understand the nuances of each other's work and coordinate to develop an impressive design.
To Sum it All Up…
Graphics Designing is a valuable skill to possess, and good designers are always in demand. Firms that hire Graphics Designers include software & web development companies, TV channels, corporate branding companies, manufacturing companies for packaging, and advertising agencies. For your Graphics Designing needs, you can visit Goodtal for finding the best talent.